
by The Voice-Over Roadmap
If you regularly audition for jobs on P2P and Casting sites, then chances are you’ve come across more than a few job postings that feel “incomplete”.
The client will list some details about their project – the budget, deadlines, etc… but they seem to gloss over what many would say is the most important piece of information – the direction! When the job posting fails to give any detail on the type of voice they are seeking besides “Male” or “Female” – there are still a few things you can do to gain a sense of what they are looking for and deliver a competitive audition.
1. CONTEXT CLUES FROM THE SCRIPT
The most obvious place to look to get a sense of the style of read the client desires, is the sample script. Read the script to yourself in your head and pay attention to the way you read it. Oftentimes your first instincts in the way you read and interpret the words will be correct or at least close.
What adjectives are present in the sample script? Do they give a sense of the tone or mood of the project?
How is the script worded and phrased? Is it a hard sell with words and phrases like “Right Now!” “Call Today!” “Don’t Wait!”
Or is it more conversational and casual, with words and phrases like “Hey, let me tell you something…” or “Look, we all know that blah blah blah….”
Also, look for common script formats and styles that may sound similar to past projects you’ve worked on or auditioned for – some examples are “Meet Jim, Like most smart shoppers, Jim blah blah blah….” or “Desire. Passion. Determination. These are the qualities that make …..”
Those 2 examples are common in scripts and you’ve probably heard similar reads before. How did you read the first example in your head? Upbeat, Friendly, and Conversational? How’s about the second – Serious, Strong, and Inspirational?
If the script is well written, you should be able to extract a pretty decent idea of what the client wants just from reading the words, even without them giving any indication of the style they are seeking.
2. PAST VIDEOS OR PROJECTS FROM THE PRODUCT COMPANY
Another great source of direction for projects can be past projects from the same brand or company.

