Who would want to settle on one-time voice over projects and squeeze their source of income solely out of jobs taken by chance and with no promise of repeat? It’s sure as hell every voice actor’s business goal — to establish a strong customer relationship and make recurring clients.
1. Earn your client’s trust and confidence
Bear this in mind: Your aim is to not just earn a quick buck. Your ultimate goal is to cultivate a long-term connection with your clients.
Just because you have the best testimonials and big reputation, doesn’t mean you need not to exert effort in focusing on your clients. They do not care about what others say and they won’t be convinced unless they experience your merit first-hand. Therefore, you must earn their confidence and trust that they are in good hands. Reassuring your client from time to time when needed and continuously proving yourself is part of your job to make them feel secure.
2. Exceed your client’s expectation with the voice over value you provide
Perhaps every voice actor is capable of delivering a good output. The battle here is who outstands and exceeds the industry standard. You have to deliver a stellar voice over product that is more than the price paid. You’re not just in the business of providing a mediocre voice over. You are in the business of adding value. If the client sees you thriving to provide more value than what is asked, they will surely get impressed and value you too.
3. Submit your voice over output the earliest you can
Make it a habit to not just meet a deadline, beat it! Everyone loves having something finished ahead of time. So if you submit your voice over product to your client early, there’s nothing you can cause them but happiness and satisfaction which convert to repeating business with you.