by The Voice-Over Roadmap
As a VO Talent and Self-Marketer, you may know the types of places you should be reaching out to in hopes of landing work (Video Production Companies, Animation Studios, E-Learning Companies, etc…) But do you know who the best people are to contact at these companies?
Sometimes you may find a number of contacts listed on the website for a potential lead, and you don’t want to send a mass email to a bunch of people at the company all at once, but you also want to be sure you make contact with the person most likely to hire you for a gig.
In this post, let’s take a look at the 5 types of people you should be looking to contact when marketing yourself as a VO Talent, in order of likeliness to be the person handling voice-over at the company, and thus, the best one to contact.
1. CASTING DIRECTOR
Many of the production companies and other leads you contact won’t have someone with this title – in fact, most probably won’t. But when you do come across leads in your marketing efforts that have a Casting Director on board, that is the person you want to contact.
This typically means that the company does a high volume of casting talent for their projects and therefore have a dedicated person on board to handle it. A Casting Director is in charge of working with the Directors and other creatives at the company to provide them with talent best suited for roles in their productions. They arrange auditions, are the main source of contact between talent and the company, and also maintain and update the company’s talent roster if they have one.
Different companies have different naming conventions and titles for their employees, below are some alternate titles and similar positions you may come across for Casting Directors.
Alternate & Similar Positions: Head of Casting, Casting Assistant
2. CREATIVE DIRECTOR
Read the rest of the article at The Voice-Over Roadmap…